Copywriting

Copywriting is about telling a brand’s story in whatever medium is needed – be it website, email marketing, social media, brochures or online video. Overtom works with you to find the right story for your business, and deliver it in the perfect form for your audience. We can work with your current writing style, or can completely overhaul your communication in a way you may not have thought of before that gives your brand or company a well-needed edge.

• Brand and Positioning Work: Quite often when people come to us and ask us to communicate something, the first thing we ask is what is your story? Who are your competitors, and who are you trying to reach? What do you wish them to do after you’ve gotten your message across? If the answers to these questions elude you, we’ll help you with brand and positioning work; finding the story and place on the market that’s just right for you.
• Website Content: It’s all about the digital channels nowadays! For most companies, the biggest part of this is their online presence in the form of a website. A website can be simple, with only a few pages, or can be really deep and detailed. We can provide both website design and development services that build you an entirely new website, or simply fill pages you already have with copy that wows.
• Email Marketing: Emails are a great way to build your audience, gauge interest (through open rates and click-troughs) and engage people with added informational content or special offers. Using your email programme, we create content for timely emails that’ll simply work.
• Social Media Marketing: Overtom provides social media content that fits in with your current social media schedule and audience insights. We particularly love working with Instagram, Facebook, and Linkedin, but we often advise a programme dependent on your budget. And then prepare content appropriate for the communication platform you’ve chosen.
• Online Video and Social Media Scripts: Online video has been proven to get more engagement on social media, when used in the right way. We can write small online video scripts for your website, or your social channels and work with your production company to get them just right.
• Printed or Online Brochure Content: We provide high-quality copy for brochures, both printed and on-line ones. PDF on-line brochures are something we frequently get client requests for, creating content in a collaborative process or independently, aiming to tell your story, chapter by chapter, in the right way.

If there is something you need that’s not listed, chances are that we can still do it! Send us a question/request using our online contact form and we’ll get back to you.